Executive's Concerns 1. Can you find someone and bring him up to speed in 2 weeks? 2. Will there be more value having the company be promoted under a different name? 3. Has anyone in the company done this before? 4. How will the plan be made without delaying other critical deliverables?

• Seeking to complete your management team
• Looking to outsource your marketing or financial activities
• In need of rapid business results
• Better served with a senior team on an "as needed" basis rather than full time employees

• Plan and execute your repositioning program, launch campaign, lead generation program and financial management
• Obtain senior executives and management specialists as needed
• Provide advisors to the management team and the board of directors

Early stage technology companies face numerous management challenges beyond research and development. When the management team comes from a technical or sales background they can encounter new business challenges for the first time in their careers that are outside of their core expertise. In areas such as marketing and finance, management resources can be spread thin. This can result in ineffective decisions and poorly executed programs that negatively impact the company's performance, and take considerable time and cost to repair.

Alternatively, management can outsource specific activities to experienced managers who specialize in disciplines that are lacking in-house. This allows the entrepreneurs to focus on what they do best, and have specialists apply their years of business experience in complementary areas of the company. By outsourcing to a seasoned team who has repeatedly carried out similar assignments for other companies, the desired outcome is often better and attained more rapidly. Unlike full-time employees, the specialists are only paid when needed and are phased out when the work is done. This has been proved to represent a better use of limited financial resources.

Sygertech has a core team of business consultants and industry specialists with diverse expertise in marketing, finance and executive management. As they have direct experience in many strategic activities that your firm may need, they can assist in solving business challenges on an as-needed basis to attain desired results without delay. Sygertech's specialists can assist in the following ways:

Our services include:	We can help you:
Marketing Outsourcing	Develop a marketing program including marketing plan, communications program, sales collateral and web site Develop a sales management program including sales management processes, lead generation program, reseller program, and sales training materials Develop a product management program including product plan, technical marketing materials, and non-standard business processes Oversee the implementation of a marketing campaign including initiating lead generation activities, coordinating marketing events, setting up sales activities, and coordinate a PR campaign
Financial Management Outsourcing	Devise creative business and financing strategies Develop detailed financial projections and revenue models Troubleshoot with bankers, lawyers, accountants and shareholders Appraise technology companies for investment, sale and acquisition
Management and Board Advisors	Establish regular operations management review and corrective action planning Set up and maintain relationships at a senior level with company executives and: Key partners, customers, media and industry gurus Bankers and other financiers Government and local business associations Provide mentoring to groom executives and/or bring a new CEO up-to-speed more rapidly