Potential Customer's Concerns 1. Why should I buy your products and services? 2. Why is it so hard to understand what you sell and how it will benefit me? 3. Why don't I know your company? 4. Why don't I believe that you can delivery what you promised? 5. Why shouldn't I go with your competitor's lower price?

• Launching a first-of-a-kind technology
• Entering new markets
• Not satisfied with your current marketing results

• Sell your products and services
• Find the right positioning for your offering
• Explain the benefits of your solution in a series of collateral and media that address the specific needs of each person in the buying process

Technology-based products and services can affect many groups in an organization. As a result, a variety of different people are typically called upon to participate in the selection of a technology supplier.

As people with different perspectives have their own needs, tolerances for risk, and technical know-how, a single message or brochure is unlikely to convince everyone to change their mode of operation. Not only do they seek the reasons why your offering benefits them more than the current in-house solution or other competitive proposals, your explanations need to be presented in a manner that they can easily extract the information which is important to them.

It is the technology company's responsibility to manage the marketing process, including collateral. This is accomplished with different documents and media that address the specific needs of each perspective in the buying process. Outputs include spec sheets for specifiers, white papers for technical evaluators, ROI calculations and customer testimonials for financial analysts, and other important documents, web pages, videos, magazine articles and ads. Ineffective marketing can lose sales and opportunities.

Sygertech's approach to marketing is unique. By using technologists with marketing savvy, we evaluate technology offerings from the perspective of potential customers. Our network of technical and business specialists are consulted to validate concepts and fine-tune marketing deliverables for effectiveness and appropriateness. Sygertech's team of Engineers, MBAs, communications, graphics and web developers can complement your sales and marketing activities in the following ways.

Our services include:	We can help you:
Market Study	Find the opportunities in the market Position and package your offering Develop sales and marketing tactics Identify business and distribution partners Calculate the required investment and expected return
Marketing Plan	Position and package your offering Develop sales and marketing tactics Identify business and distribution partners
Collateral Development	Pitch a clear and convincing message using the medium and presentation style best suited for each intended audience Develop your brochures, spec sheets, white papers, presentations, client stories, newsletter, mailers, prospectus content, technical articles, etc.
Web site Development	Develop your web site's content, look and strategy that fulfills the needs of each perspective in the buying process, investors, media and partners
Proposals	Develop bidding strategy and proposals that increase your chances of winning